- A Taste of Summer: Ottogi's Jin Bibim-myeon and Real Jjolmyeon Conquer Korean Noodle Market 목차
As the summer season approaches, the Korean noodle market is heating up, and Ottogi is at the forefront with its popular Jin Bibim-myeon and Real Jjolmyeon products. These noodles have taken the fiercely competitive bibimmyeon market by storm and show no signs of slowing down.
Since its launch in 2020, Jin Bibim-myeon has sold over 100 million bags, thanks in part to a 20% increase in weight and the innovative Baesamaemucho bibim noodle sauce. With added ingredients such as pear, plum, and radish, this product has become a fan favorite.
Girl group Mamamoo's Hwasa has been chosen as the new face of Jin Bibim-myeon, and a captivating new TV commercial featuring her has been airing since March 3rd. With Hwasa's trademark eyebrow acting and a catchy background tune, the advertisement has grabbed the attention of viewers everywhere.
Real Jjolmyeon, another flagship product of Ottogi, boasts chewy and elastic noodles with a spicy, sweet, and sour taste. Introduced in March 2018, this unique dish has been a hit in snack bars, where other ramen makers have failed to develop a similar product. Ottogi's innovative steaming process using high-pressure steam and potato starch has resulted in a one-of-a-kind noodle texture.
As the summer noodle market continues to heat up, Ottogi is set to dominate with its Jin Bibim-myeon and Real Jjolmyeon products. With a combination of delicious flavors, innovative processing techniques, and eye-catching marketing, Ottogi is poised for success in the coming months.
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