썸네일 Revolutionary Skincare for Active Lifestyles: Amorepacific x fmPROJECT Collaboration Amorepacific, a leading South Korean cosmetics company, has announced a collaboration with fmPROJECT, a platform brand where artist Kim Jong-guk works with various companies to create products based on the concept of 'fundamentalism'. The partnership is set to release two new skincare products on the 27th of this month, specifically designed for post-exercise skin care. The new product line feat..
썸네일 The Rise of Clean, Vegan, and Conscious Beauty in the Cosmetics Industry As consumers become increasingly aware of the impact their choices have on the environment, the beauty industry is responding with innovative products and practices that align with the values of the MZ generation. According to the 2023 Cosmetics Industry Analysis Report by Mezzomedia, 70% of respondents would choose conscious beauty products if they were priced similarly to conventional options...
썸네일 IVE's Jang Won-young Shares Skincare Secrets and Personal Life in Allure Korea Interview IVE member Jang Won-young recently sat down with Allure Korea, sharing her skincare routine, favorite snacks, and recent shopping items in a video published on April 25th. The interview, titled "From Jang Won-young's Latest Shopping Items to Makeup Items You Can Never Give Up! Allure Korea," provided fans with a glimpse into her personal life. Jang Won-young disclosed that her skincare routine i..
썸네일 Expanding K-Beauty's Global Reach: Beauty Play Unveils Upgraded Facilities Beauty Play, a comprehensive space dedicated to promoting and experiencing K-beauty, has recently completed the renewal of its internal facilities in Myeong-dong, Seoul. The new layout is designed to attract both local and international visitors and strengthen the appeal of K-beauty products and services. The Korea Cosmetic Industry Research Institute (KCIRI), which operates Beauty Play, aims to..
썸네일 Hera and 39ETC Unveil 'EXCAVATION' Campaign: Discovering Tastes through Art and Beauty South Korean beauty brand Hera announced today its partnership with art directing team 39ETC for a culture collaboration campaign titled 'EXCAVATION: A Journey to Discover Taste'. The campaign will include pop-up exhibitions and limited edition products, all centered around the theme of discovering tastes. 39ETC is the fourth partner to join Hera's 'A-Crew' project, an initiative focused on coll..
썸네일 Kim Woo-bin Charms in Jo Malone London's 'Memories of Blackberry & Bay' Vogue Pictorial South Korean actor Kim Woo-bin has recently graced the pages of the May issue of 'Vogue' magazine with a captivating pictorial, drawing significant attention from fans and the fashion industry alike. The collaboration between Kim Woo-bin and the London-based boutique perfume brand Jo Malone London showcases the theme 'Memories of Blackberry & Bay,' which has been in the Korean market for a decad..