- BTS Tops Boy Group Brand Reputation Rankings in April 2023 목차
According to the Korea Corporate Reputation Research Institute, BTS has topped the boy group brand reputation rankings in April 2023. BTS was followed by Seventeen in 2nd place and EXO in 3rd place.
The rankings were based on big data analysis of 51,828,998 boy group brand data from March 8, 2023 to April 8, 2023. The director of the institute stated that BTS was highly analyzed for its "record, break through, and achieve" in link analysis and the keywords "Jimin, V, and Suga" were highly analyzed in keyword analysis.
The positive ratio of BTS's brand reputation was 89.04%. However, the brand consumption of BTS decreased by 5.20% while the brand issue increased by 50.32%. The brand communication and spread of BTS increased by 61.59% and 86.21% respectively. The data used for analysis was measured based on the participation index, media index, communication index, and community index. The overall brand big data decreased by 7.75% compared to March.
