BTS Tops Idol Group Brand Reputation Rankings in April 2023

2023년 04월 20일 by The Korea Wave Official Blog

    BTS Tops Idol Group Brand Reputation Rankings in April 2023 목차
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South Korean boyband BTS has taken the top position in the idol group brand reputation rankings for April 2023, following a big data analysis by the Korea Corporate Reputation Research Institute (KCRRI). The study showed that the reputation of idol brands increased by 0.08% compared to the previous month, with the overall brand big data reaching 93,302,459.

 

BTS Concert Behind Photo

According to Koo Chang-hwan, director of KCRRI, BTS's brand saw an increase in consumption by 5.06%, while brand communication and diffusion rose by 1.50% and 1.96% respectively. However, there was an 8.10% decrease in brand issues. The link analysis for the BTS brand revealed keywords such as "record," "enlist," and "donate," while keyword analysis identified "Jimin," "J-Hope," and "Jungkook." The group's positive rate in the positive-negativity analysis was a remarkable 92.38%.

 

 

BTS' Suga Takes the World by Storm with 'D-DAY' and Solo World Tour

BTS' Suga, also known as Agust D, is making a splash in the music industry with his solo album 'D-DAY' and his first solo world tour. His title track 'Haegeum' has stormed the 'Hot 100' at No. 1, while the album itself secured the 2nd position on the 'Bill

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Privacy Concerns for BTS' Jungkook as Personal Details and Home Address are Exposed

BTS' Jungkook has once again been subjected to a breach of privacy, as his personal information, including his home address, were leaked in a series of telephone attacks. The young singer has expressed his frustration and pleaded for the harassment to stop

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BTS member J-Hope recently entered the 36th Division Recruit Training Center in Wonju, Gangwon Province, following fellow member Jin. V is currently starring alongside Lee Seo-jin, Park Seo-joon, and Choi Woo-shik in the popular variety show 'Seojin.' Jimin has made history as the first K-pop solo singer to top the Billboard Hot 100 chart with his latest solo album, 'FACE.' Additionally, Suga is set to release his solo album 'D-Day' on April 21st.

 

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RM, another BTS member, has been actively participating as an MC for tvN's 'The Mysterious Dictionary of Useless Miscellaneous Human Knowledge'

 

 

Bang Shi-hyeok Discusses Music, Technology, and the Future of K-pop in Billboard Interview

Hive's Chairman Bang Shi-hyeok recently sat down with Billboard magazine to discuss the future of K-pop and the company's latest innovative strategies. In the interview, published in the magazine's April issue, Bang announced that Hive will be unveiling a

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Hive Announces Strong Q1 Financial Performance Amid BTS Military Enlistment

South Korean entertainment company HYBE reported a record-breaking operating profit of 52.5 billion won for the first quarter of 2023, despite the absence of its flagship group BTS due to military enlistment. The company saw a 44.1% increase in sales and a

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Other idol groups featured in the top 30 of the brand reputation rankings for April 2023 include BLACKPINK, New Jeans, IVE, Seventeen, Teen Top, TWICE, Monsta X, Fifty Fifty, (G)I-DLE, NCT, High Key, STAYC, SHINee, SNSD, EXO, Apink, Kepler, BTOB, Le Seraphim, TXT, Pentagon, Stray Kids, The Boyz, Espa, Big Bang, Red Velvet, Enhypen, Oh My Girl, and Astro.