- KG S&C: KG Mobility's New Venture into Vehicle Customization and Special Purpose Vehicles 목차
KG Mobility, a leading name in sustainable transportation, has announced the launch of a wholly-owned subsidiary, KG S&C. The new corporation aims to focus on the development and sales of customized products, special purpose vehicles, and engineering services, responding to the growing market for personalized vehicles and tuning.
KG S&C will develop various products such as electric side steps and deck-tops and explore new export markets for their parent company, KG Mobility. The subsidiary seeks to expand by entering the special vehicle business through the remodeling and sales of unique vehicles, in line with the rising consumer trend for vehicle customization and improved performance.
Demand for customization products has soared in recent years, with about 90% of KG Mobility customers now choosing to install at least one customizing product, up from 50% in 2020. The company aims to develop optimized products to enhance customer satisfaction and address the increasing demand for professional and competitive goods.
As automobiles evolve beyond transportation and integrate more into consumers' lives, interest in vehicle tuning, performance improvement, and exterior decoration is expected to grow significantly. Government support for the tuning industry has increased, with initiatives aimed at fostering the sector for future growth, job creation, and value addition. The domestic tuning market is projected to expand from KRW 5.9 trillion in 2020 to KRW 10.5 trillion by 2030.
In addition to the special equipment business, KG Mobility plans to enter the certified used car market. This venture involves purchasing KG Mobility (Ssangyong Motor) brand vehicles within 5 years and 100,000 km and selling used cars that have undergone performance inspections and repairs. The certified used car business is set to launch in the latter half of the year after completing necessary preparations.
KG Mobility is optimistic about its new subsidiary's potential, stating, "With the launch of a special vehicle corporation, we will increase customer satisfaction by developing more professional and competitive products. We anticipate a significant increase in sales in the future."