- The "Jungkook effect" strikes again with sold-out Calvin Klein items 목차
BTS member Jungkook has once again proven his star power with the "Jungkook effect" causing sold-out products for the brand he is an ambassador for. On March 28th, Calvin Klein announced that Jungkook would be their new global model and ambassador for the 2023 spring campaign, and since then, the items he wore in the campaign have quickly sold out on official websites around the world.
In less than 24 hours of the ambassador announcement, all sizes of the denim shirt worn by Jungkook were sold out on Calvin Klein's official website in China, and the men's relaxed-fit heavy cotton crew-neck short-sleeved T-shirt and the white Men's Relax Fit Archive Logo Crew Neck Short Sleeve T-shirt sold out on Calvin Klein's official websites in Korea, the United States, and Japan, respectively.
BTS Makes History with Commemorative Stamps Celebrating 10th Anniversary
South Korea's Ministry of Science and ICT and Korea Post announced on May 7th that they will release a set of commemorative stamps to celebrate the 10th anniversary of global K-pop sensation, BTS. The collection will be issued on June 13th, with a total of
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Privacy Concerns for BTS' Jungkook as Personal Details and Home Address are Exposed
BTS' Jungkook has once again been subjected to a breach of privacy, as his personal information, including his home address, were leaked in a series of telephone attacks. The young singer has expressed his frustration and pleaded for the harassment to stop
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Melon's 'Forest; Trimming' Project Brings BTS Forest to Life in Seoul
A forest named after the popular K-pop group, BTS, has been established in Nanji Hangang Park, Seoul. The initiative is part of Melon's eco-friendly project 'Forest; Trimming' in collaboration with the Seoul Environment Federation and the Seoul Han River P
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This wave of sold-out products is not the only effect of the "Jungkook effect." Calvin Klein's official Twitter account gained more than 200,000 new followers in 26 hours after posting about Jungkook, and on their official Instagram, Jungkook's pictorial video has exceeded 25 million views, ranking first in the "most" views ever.
Jungkook of BTS Models Calvin Klein's Spring 2023 Collection in Stunning Pictorial
Global fashion powerhouse Calvin Klein has released a captivating new pictorial for its 2023 spring season campaign, featuring none other than Jungkook, a member of the world-renowned K-pop band BTS. The second pictorial showcases the artist's minimalistic
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BTS Tops Idol Group Brand Reputation Rankings in April 2023
South Korean boyband BTS has taken the top position in the idol group brand reputation rankings for April 2023, following a big data analysis by the Korea Corporate Reputation Research Institute (KCRRI). The study showed that the reputation of idol brands
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BTS' Jungkook Donates 1 Billion Won to Children's Hospital in Seoul
BTS member Jungkook has donated a generous sum of 1 billion won ($840,000) to Seoul National University Children's Hospital, according to an announcement made by the hospital on April 18th. The donation was made on April 14th to support the treatment of si
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Jungkook's influence has been felt in other areas as well. He has previously caused a shortage of products such as "kombucha" and "fabric softener" with a single word, and has even led sales to increase 10 times by wearing traditional Korean clothing, hanbok, as airport fashion.
As the "Jungkook effect" continues to prove its power, fans eagerly anticipate what other brands and products he will influence in the future.
