- Elizabeth Olsen Chosen as Missha's Global Ambassador for "Beauty is Reality" Campaign 목차
Able C&C, the company behind the popular cosmetics brand Missha, announced on April 14th that it has chosen Hollywood actress Elizabeth Olsen as its new global ambassador. The brand will be launching a new campaign called "Beauty is Reality," which will feature Olsen as the face of the campaign.
Elizabeth Olsen is well-known for her roles in Marvel Studios' movies "Avengers" and the TV series "WandaVision," where she plays the protagonist Scarlet Witch. Her exceptional acting skills and stunning beauty have garnered her significant attention. In South Korea, Olsen further expanded her reach by starring in the American adaptation of Park Chan-wook's movie "Oldboy."
Expanding K-Beauty's Global Reach: Beauty Play Unveils Upgraded Facilities
Beauty Play, a comprehensive space dedicated to promoting and experiencing K-beauty, has recently completed the renewal of its internal facilities in Myeong-dong, Seoul. The new layout is designed to attract both local and international visitors and streng
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Discover Your Perfect Foundation Shade with HERA's New 'Silky Stay Custom Match' Service
HERA, a leading beauty brand, has announced the introduction of its innovative 'Silky Stay Custom Match' service. This unique offering allows customers to create customized foundations from their flagship product, 'Silky Stay Foundation,' with a choice of
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Missha's "Beauty is Reality" campaign, in collaboration with Elizabeth Olsen, aims to convey the message that beauty is not just about exaggerated and artificial situations often depicted by many cosmetics brands. Instead, beauty can be found in ordinary, everyday life. The campaign's promotional video breaks away from the traditional, sophisticated aesthetic of cosmetics ads and captures beautiful moments in natural, everyday settings.
Since its launch in 2000, Missha has led significant changes in South Korea's cosmetics market by offering effective, no-frills products at reasonable prices. Through this global brand campaign, Able C&C aims to further strengthen Missha's brand identity in the global market and enhance its influence as a global brand.
Revolutionary Skincare for Active Lifestyles: Amorepacific x fmPROJECT Collaboration
Amorepacific, a leading South Korean cosmetics company, has announced a collaboration with fmPROJECT, a platform brand where artist Kim Jong-guk works with various companies to create products based on the concept of 'fundamentalism'. The partnership is se
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The Rise of Clean, Vegan, and Conscious Beauty in the Cosmetics Industry
As consumers become increasingly aware of the impact their choices have on the environment, the beauty industry is responding with innovative products and practices that align with the values of the MZ generation. According to the 2023 Cosmetics Industry A
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Able C&C Missha believes that Elizabeth Olsen's enterprising and smart image, beyond just her beauty and glamour, aligns with the differentiated message that the brand campaign seeks to convey. With Olsen joining the lineup of global ambassadors, which also includes K-pop star Sana from TWICE, Missha aims to accelerate its global expansion.
Regarding her collaboration with Missha, Elizabeth Olsen stated, "When a Korean cosmetics company approached me to be their model, the most important factor I considered was the message the brand wanted to convey." She continued, "I think Missha's 'Beauty is Reality' is an innovative and practical message that I can support." Olsen added that she feels honored to be able to introduce Missha's values to young women like herself, emphasizing that "good quality products don't necessarily have to be expensive."
LG Household & Health Care Unveils Cosmetic Containers Made from 100% Waste Plastic
LG Household & Health Care announced on the 17th that they have successfully developed eco-friendly cosmetic containers made from 100% waste plastic pyrolysis oil, a first in the domestic cosmetics industry. The Clean Beauty brand 'Beyond' will debut these
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Able C&C Missha plans to renew and showcase its top five bestselling ampoules alongside the "Beauty is Reality" global brand campaign. These include the Vita C Plus Jeju Lava Seawater Ampoule, Artemisia Calming Ampoule, Time Revolution Night Repair Ampoule, Time Revolution Prime Stem 100 Serum, and Bee Pollen Renew Ampouler. By presenting a new look that incorporates its brand heritage, Missha aims to offer customized solutions for various skin concerns and further promote the excellence of its long-standing ampoule lineup.
