- New Joys in Fashion: OIOI's 23SS Collection Collaboration with New Jeans 목차
OIOI, the popular unisex casual brand, has released the third pictorial of its 23SS collection in collaboration with New Jeans. Adopting the slogan "NEW JOIN, NEW JOY! (New meeting, new excitement!)," the pictorial showcases a thrilling encounter with New Jeans, known for continuously displaying new and exciting charms alongside OIOI.
The collection highlights free and casual styling, with a particular focus on OIOI's new half-sleeve 'bold logo anorak' and 'flap detail nylon zip-up.' The pictorial captures the cool and energetic essence of New Jeans without any alterations or filters.
The garments featured in the pictorial – half-sleeve anorak, zip-up, shorts, and skirt – are constructed using woven and nylon materials to emphasize comfort and practicality. Suitable for casual to sporty looks, the collection offers versatility for various occasions. Additionally, the slides and clogs showcased in the pictorial are made from high-elasticity air cell material, providing lightweight comfort and a trendy design with a smooth, bold silhouette.
In the photoshoot, Hyein achieves an urban yet active style by pairing a nylon zip-up and pants with magenta color and flap details. Harin and Minji opt for a sporty yet light look by wearing a bold logo anorak and short pants.
The collection encourages customers to add personality with leg warmers, slides, and clog shoes. Daniel and Hani demonstrate a practical and sensuous look by combining a nylon zip-up with a detachable skirt set up with out-pocket details. The skirts worn by Daniel and Hani feature detachable hems, allowing for two styling options: maxi and midi.
With its latest 23SS collection, OIOI continues to push the boundaries of unisex fashion, capturing the hearts of fashion enthusiasts worldwide.
