- Hera and 39ETC Unveil 'EXCAVATION' Campaign: Discovering Tastes through Art and Beauty 목차
South Korean beauty brand Hera announced today its partnership with art directing team 39ETC for a culture collaboration campaign titled 'EXCAVATION: A Journey to Discover Taste'. The campaign will include pop-up exhibitions and limited edition products, all centered around the theme of discovering tastes.
39ETC is the fourth partner to join Hera's 'A-Crew' project, an initiative focused on collaborating with Seoul-based artists and brands. Known for its witty and fresh approach to solving objects and cross-domain work activities, the art directing team brings a unique perspective to the collaboration.
Expanding K-Beauty's Global Reach: Beauty Play Unveils Upgraded Facilities
Beauty Play, a comprehensive space dedicated to promoting and experiencing K-beauty, has recently completed the renewal of its internal facilities in Myeong-dong, Seoul. The new layout is designed to attract both local and international visitors and streng
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The Excavation exhibition, scheduled to run from May 5th to May 14th, will feature various activities based on the theme of 'excavation'. Drawing inspiration from the creative synergy between Hera and 39ETC, both of whom have established their careers in Seoul, the exhibition aims to express the journey of discovering and refining individual tastes within a shared space. Studio Concrete in Hannam-dong will host the event.
The Rise of Clean, Vegan, and Conscious Beauty in the Cosmetics Industry
As consumers become increasingly aware of the impact their choices have on the environment, the beauty industry is responding with innovative products and practices that align with the values of the MZ generation. According to the 2023 Cosmetics Industry A
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LG Household & Health Care Unveils Cosmetic Containers Made from 100% Waste Plastic
LG Household & Health Care announced on the 17th that they have successfully developed eco-friendly cosmetic containers made from 100% waste plastic pyrolysis oil, a first in the domestic cosmetics industry. The Clean Beauty brand 'Beyond' will debut these
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In addition to the exhibition, Hera will release limited edition Excavation Black Cushion and Excavation Editing Box products. The Black Cushion, boasting a six-year streak as the No. 1 cushion brand, will come in a unique metal package. The Editing Box, a versatile multi-palette product, will allow customers to freely compose makeup products of various colors and formulations using magnets.
Revolutionary Skincare for Active Lifestyles: Amorepacific x fmPROJECT Collaboration
Amorepacific, a leading South Korean cosmetics company, has announced a collaboration with fmPROJECT, a platform brand where artist Kim Jong-guk works with various companies to create products based on the concept of 'fundamentalism'. The partnership is se
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The limited edition items will be available for purchase starting April 24th on Naver, followed by a wider release on major online malls such as Amore Mall and Naver Store, as well as Hera stores in department stores nationwide beginning May 1st.
