HiKR Ground: Korea's Ultimate Destination for K-Pop and Media Art Lovers

2023년 03월 31일 by The Korea Wave Official Blog

    HiKR Ground: Korea's Ultimate Destination for K-Pop and Media Art Lovers 목차
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Seoul, South Korea - The Korea Tourism Organization has unveiled a brand-new tourism publicity center in the heart of Seoul, called "HiKR Ground." This innovative space is designed to offer visitors an immersive experience of K-Pop and media art, showcasing the best of Korea's cultural attractions. The name "HiKR Ground" symbolizes Korea's (KR) warm greeting ("Hi") to global tourists, inviting them to enjoy a cultural playground.

 

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HiKR Ground is specifically tailored to provide engaging Korean tourism content for the younger generation. Spanning four floors, the center offers an array of interactive exhibits and experiences, each highlighting a unique aspect of Korea's rich culture.

 

 

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Upon entering the center, visitors are greeted by the first-floor "HiKR Wall," a large media installation showcasing various media art pieces, including the mesmerizing "Landscape of the New City" by media artist Lee Lee-nam. The wall also features Korean tourism videos submitted by Hallyu fans from around the globe.

 

 

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HiKR Ground: Korea's Ultimate Destination for K-Pop and Media Art Lovers
image via Korea

The second floor offers an exciting opportunity for visitors to create their own K-pop music videos using cutting-edge XR Live Studio technology. Additionally, a breathtaking artwork titled "North Wall" by installation artist Suh Do-ho can be found near the window overlooking the restored Cheonggyecheon Stream.

 

 

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The third and fourth floors of HiKR Ground provide a deep dive into local Korean tourism through a variety of arts, experiences, and exhibitions.

 

 

HiKR Ground Seoul (40, Cheonggyecheon-ro, Jung-gu, Seoul, Korea)

 

1F, 5F – 7 days a week 10:00-21:00

2F, 3F, 4F – Tue~Sun 10:00~19:00

5F Tourist Information Center - Open all year round 10:00~19:00