- Unveiling the '22 Bag': Chanel's Tribute to Contemporary Culture and Timeless Elegance 목차
Chanel has recently launched its much-awaited global campaign for the iconic '22 Bag', initially unveiled at the Spring/Summer 2022 ready-to-wear show. The mesmerizing campaign was brought to life by the famous photography duo, Inez and Vinud, and stars four influential figures of the current generation: Jenny, Lily-Rose Depp, Margaret Qualley, and Whitney Pick.
The captivating advertisement displays each icon in the backdrop of cities that best embody their spirit - Seoul, Los Angeles, Palm Springs, and New York. These diverse settings and the unique personalities of the stars offer a sneak peek into the lives of Chanel's muses, while also delving into the pop culture, films, and TV series that shape the times.
Jenny is showcased amidst the contemporary architecture of a traditional Korean house in Seoul. To complement her unique style, Inez and Vinud infused a touch of whimsy into the campaign video by adding animated wings to Jenny's persona.
This imaginative choice lends a surreal and fantastical ambiance to the advertisement, revealing the concealed aspects of Jenny's character, such as imperfection, chaos, fun, and unbridled joy, which are often eclipsed by her glamour. The campaign conveys a potent message about valuing happiness over perfection.
With the '22 Bag' global campaign, Chanel affirms its dedication to embracing diverse talents and modern culture, while preserving its hallmark elegance and refinement. To discover more about the Chanel '22 Bag' and this extraordinary campaign, visit the Chanel House website.
