- Weverse Dominates as the Premier Global K-pop Platform 목차
Weverse, Hive's fan community platform, is expanding its influence by welcoming artists from some of the biggest K-pop agencies. With its recent partnership with SM Entertainment, Weverse now represents artists from three out of the four major domestic agencies, solidifying its status as the go-to global K-pop platform.
As of April 26, a total of 86 singers have joined Weverse, including major groups from Hive such as BTS, Seventeen, and Tomorrow by Together. The platform also hosts artists from other agencies like Blackpink (YG), Billy (Mystic Story), Pentagon (Cube), and StayC (High Up). This diverse lineup has contributed to an impressive 23.5% increase in monthly active users (MAU), reaching 8.4 million in the fourth quarter of last year and estimated to grow to 10 million this year.
Hive Announces Strong Q1 Financial Performance Amid BTS Military Enlistment
South Korean entertainment company HYBE reported a record-breaking operating profit of 52.5 billion won for the first quarter of 2023, despite the absence of its flagship group BTS due to military enlistment. The company saw a 44.1% increase in sales and a
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Seven groups among last year's 'Top 10' album sales are now on Weverse, including (G)I-DLE, who recently joined the platform after their mega-hit song "TOMBOY." The platform is also making its mark beyond the domestic music industry, hosting international artists such as American boy band Pretty Much and Japanese girl group Keyakizaka46. AKB48, Japan's leading girl group, is set to join Weverse on April 27.
SM Entertainment Artists Set to Join Weverse Platform
Weverse announced on April 17th that 12 teams of SM Entertainment artists will be opening their official communities on the platform by September this year. As a result, SM Entertainment artists will move from their current fan community platform, 'Kwangya
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Weverse aims to become a global fandom life platform by continually enhancing its services, including supporting various media contents and commerce functions. With the entry of SM Entertainment's artists scheduled for September, Weverse will house singers from Hive, SM, and YG, further solidifying its position as the top K-pop platform.
Weverse Con Festival 2023: Get Ready for an Unforgettable Music Experience with 19 Performing Teams
The highly anticipated final lineup for Hive's 2023 Weverse Con Festival has been confirmed, featuring a diverse range of performers. The third lineup announcement revealed that BOYNEXTDOOR, BTOB, fromis_9, HYOLYN, LIGHTSUM, MOONCHILD, NewJeans, and TOMORR
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The platform is also working to increase profitability to serve as a new growth engine for Hive. Weverse is introducing new features like Weverse DM, a paid one-on-one communication service, to secure revenue. The platform also plans to release 'byFans', a digital product for in-app use, and 'Jelly', a subscription-based membership service, within this year.
According to Yumi Cha, a researcher at Mirae Asset Securities, paid services will not only attract new users but also help vitalize the Weverse ecosystem, creating synergies with new businesses being prepared. As Weverse continues to expand and develop, its influence in the K-pop industry is expected to grow exponentially.
