- Strengthening SM Entertainment's Metaverse Strategy: The Acquisition of STUDIO CLON 목차
SM Entertainment (SM) has announced its acquisition of a 51% stake in the post-production company, STUDIO CLON, as a new subsidiary through its metaverse content production firm, STUDIO KWANGYA. The acquisition is part of SM's broader investment strategy, known as 'SM 3.0,' which aims to reinforce the company's metaverse and content competency.
Established in 2011, STUDIO CLON is a leading company in the post-production industry, providing comprehensive services such as video content editing, mixing, DI (Digital Intermediate), and OAP (On Air Production). The company has worked on over 2300 pieces of content to date. STUDIO KWANGYA, founded in July 2022, specializes in various areas, including visual special effects (VFX) production, virtual humans, post-production, and virtual reality production. In collaboration with Amaze VR, STUDIO KWANGYA has also established a joint venture studio A, which focuses on immersive VR concerts.
SM Entertainment Artists Set to Join Weverse Platform
Weverse announced on April 17th that 12 teams of SM Entertainment artists will be opening their official communities on the platform by September this year. As a result, SM Entertainment artists will move from their current fan community platform, 'Kwangya
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As part of the SM 3.0 investment strategy, SM aims to move quickly to expand its capabilities in metaverse-oriented content. The acquisition of STUDIO CLON is expected to strengthen SM's capacity to produce high-quality content in the fields of virtual reality and virtual humans. In addition, STUDIO CLON's state-of-the-art archiving system will be used to archive and utilize SM's past IPs, which have played a significant role in driving the global K-pop craze.
SM Entertainment announces new vision for future growth
Lee Sung-soo, the co-CEO of SM Entertainment, recently shared his vision for the company's future, dubbed "SM 3.0." During the 28th regular shareholders' meeting held at the Acro Seoul Forest D Tower SM building, Lee stated that SM will strive to become a
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The collaboration between STUDIO KWANGYA and STUDIO CLON will enable SM to internalize essential technologies for comprehensive editing and mastering of video content, building on the virtual human and visual special effects capabilities of STUDIO KWANGYA and the post-production expertise of STUDIO CLON. This acquisition is set to provide a differentiated entertainment experience for the global fandom, further solidifying SM's position as a leading player in the K-pop industry.
