- Actress Son Ye-jin Joins Lactobacillus Brand DUOLAC as New Model After Becoming a Mother 목차
South Korean actress Son Ye-jin, widely known for her role in the hit K-drama 'Crash Landing on You', has been chosen as the new face of domestic lactobacillus brand DUOLAC. The announcement came from Cell Biotech on April 27th, marking Son Ye-jin's return to her official activities as an advertising model after her recent maternity leave.
An official from Son Ye-jin's agency, MS Team Entertainment, shared that the actress has always been meticulous about self-management and became more health-conscious after giving birth. They believe that her partnership with the lactobacillus brand DUOLAC will create a strong synergy.
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DUOLAC, which has focused on researching Korean lactobacillus for 28 years, highlighted the shared sincerity between the brand and Son Ye-jin, a luxury actress with global influence. The company also noted that Son Ye-jin, who became a mother last year, is an ideal representative for their product line catering to various life stages, including mothers, infants, children, and adults.
Son Ye-jin is expected to actively participate in promotional activities for DUOLAC, starting with an advertising campaign highlighting the brand's global achievements. The campaign will be filmed in late April and is set to be released in early May. The actress will also be involved in various online and offline events.
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Son Ye-jin, who has enjoyed a successful career in both dramas and movies, further propelled the K-drama craze with her role in 'Crash Landing on You'. She married co-star Hyun Bin in March of last year and gave birth to their son at the end of the year. She is currently reviewing her next project.
