- Le Seraphim Opens Exclusive Pop-Up Store Ahead of 'UNFORGIVEN' Album Release 목차
K-pop girl group Le Seraphim (Hong Eun-chae, Kazuha, Heo Yun-jin, Sakura, Kim Chae-won) has opened its first independent pop-up store, "LE SSERAFIM 2023 S/S POP UP," in Seongsu-dong, Seongdong-gu, Seoul. The store, operated by the group's agency, Source Music, will be open from April 26th to May 7th.
The pop-up store showcases Le Seraphim's musical message and brand identity through official products and spaces, offering fans a chance to preview all the songs from their upcoming album "UNFORGIVEN" and its lead single "Burn the Bridge," set to be released on May 1st. The store also features a proof shot corner that recreates the concept photoshoot site for the album, drawing attention from fans worldwide.
The exterior of the two-story building is wrapped in the team's logo, while the interior space is decorated with collaborations from renowned artists such as contemporary artist Kang Jae-won, Plant Design Studio Slow Pharmacy, Studio Wet Jeon Chan-hyung, and motion designer Moon Jong-hyun.
The first floor of the store serves as an album zone, where visitors can enjoy limited-edition drinks and desserts created by the group's members in collaboration with a famous patisserie. Meanwhile, the second floor hosts the Le Seraphim Zone, featuring athleisure clothing and accessories worn by the members, official album merchandise, and collaborative products with other brands.
Visitors and buyers at the pop-up store will receive special gifts, while an Instagram AR filter with the same background as the Le Seraphim Zone will be made available for fans who cannot visit in person.
Le Seraphim's highly anticipated first full-length album, "UNFORGIVEN," will be released at 6 pm on May 1st. Fans worldwide eagerly await the new music and accompanying visuals from this talented group.