- Bang Shi-hyeok Discusses Music, Technology, and the Future of K-pop in Billboard Interview 목차
Hive's Chairman Bang Shi-hyeok recently sat down with Billboard magazine to discuss the future of K-pop and the company's latest innovative strategies. In the interview, published in the magazine's April issue, Bang announced that Hive will be unveiling a new project next month, blending music and technology to revolutionize the music experience for fans worldwide.
Bang has been focusing on acquiring small but powerful technology companies, such as AI audio company Supertone, deep learning-based virtual influencer production company Innerbirds, and real-time content solution company Giantstep, to create synergies that will elevate the musical experience for fans and the general public. These acquisitions will play a pivotal role in the development of the upcoming project.
Hive Announces Strong Q1 Financial Performance Amid BTS Military Enlistment
South Korean entertainment company HYBE reported a record-breaking operating profit of 52.5 billion won for the first quarter of 2023, despite the absence of its flagship group BTS due to military enlistment. The company saw a 44.1% increase in sales and a
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Bang believes that the era of human artists solely satisfying the desires and tastes of the public is coming to an end. To illustrate this point, he highlighted Hive's acquisition of Supertone, an AI technology company that can flawlessly replicate human voices, even capturing specific accents and ages. This technology could potentially allow for the recording of a person's voice and then apply, for example, the accent of Hollywood star Angelina Jolie, creating an entirely new and unique voice.
K-pop Professionals Discuss AI's Role in the Industry at the 2023 MWM Conference
As artificial intelligence (AI) technology continues to make waves in the K-pop industry, professionals gathered at the '2023 MWM Conference' to discuss its impact on various processes, including composition, performance, recording, arrangement, and distri
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Addressing the future of K-pop and the potential "crisis" that no group will be able to replicate the success of BTS, Bang remains optimistic. He cited the groups New Jeans and Le Seraphim as examples of success, with New Jeans making it into the North American "Hot 100" without any offline promotion, and Le Seraphim rapidly gaining listeners on Spotify.
Chairman Bang also revealed plans for a global audition in partnership with Universal Music Group's Geffen Records to discover and debut new artists, particularly focusing on the Latin genre. This collaboration aims to further expand Hive's global reach and diversify its artist roster.
Jungkook and Hive Chairman Bang Si-hyuk Meet with Top Producer Andrew Watt: Solo Album in the Works?
Hive Chairman Bang Si-hyuk shared a photo on his official SNS, showing him alongside BTS's Jungkook and renowned American producer Andrew Watt. He captioned the photo, "With BTS Jungkook and Andrew Watt. Thank you Scooter Brown. You did it." The photo feat
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The April issue of Billboard, featuring Bang Shi-hyeok on the cover, explores the future of K-pop and introduces the chairman as "a person who is reorganizing the music business with several mega deals." With the integration of cutting-edge technology and a strong vision for the future, Hive and Bang Shi-hyeok are poised to change the landscape of K-pop and the global music industry.
