- Revolutionary Skincare for Active Lifestyles: Amorepacific x fmPROJECT Collaboration 목차
Amorepacific, a leading South Korean cosmetics company, has announced a collaboration with fmPROJECT, a platform brand where artist Kim Jong-guk works with various companies to create products based on the concept of 'fundamentalism'. The partnership is set to release two new skincare products on the 27th of this month, specifically designed for post-exercise skin care.
The new product line features Amorepacific's cutting-edge research and technology, focusing on the effects of exercise on the skin. Studies conducted on men and women aged 20 to 34 found that the amount of moisture evaporated during face washing after exercise increased, resulting in decreased skin hydration compared to pre-exercise levels. To address this issue, the collaboration has developed two skincare products containing HYDROION™, an innovative ingredient complex that provides immediate and powerful moisture replenishment.
Amorepacific's patented ingredient, Green Ion Water, and five types of Hyaluronic Acid contained in Hydro-Ion™ work together to boost the skin's moisturizing capabilities. Additional ingredients such as Cornmint Leaf Extract help to maintain the skin's oil-moisture balance, while Green Tea Extract offers a soothing effect.
Tests conducted on men aged 25 to 39 who exercise at least three times a week showed impressive results. The toner doubled skin moisture content immediately after use and lowered skin temperature by 14%. The cream not only doubled skin moisture content but also improved the damaged skin barrier by 46%. When both products were used together, skin moisture content increased by an astonishing 8.2 times.
In line with Kim Jong-guk's philosophy of staying true to the essence of a product, both the toner and cream offer a user-friendly experience. 'The Toner' is a non-alcoholic water-based formulation with a refreshing scent, while 'The Cream' boasts a non-sticky finish, making it suitable for all users. With a generous 500ml toner and 200ml cream, these products are perfect for daily use, whether after exercise or for men's skin irritated by shaving.
This exciting collaboration between Amorepacific and fmPROJECT promises to revolutionize post-exercise skincare, offering a much-needed solution for those looking to maintain healthy, hydrated skin.